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Post by account_disabled on Oct 30, 2023 23:26:33 GMT -5
Desk with computer screen with email program illustrating incoming press release Tip 4. Take into account the type of journalist There are different types of journalists. One takes over press releases directly, the other wants to work with them in depth. It is important to consider both types. For example, in-depth journalists like it when you work with an embargo. It is then clear to them when the news comes out, so that there is a time indication of how long they have to come up with their own approach. So they like to get the time to work with the news, while they don't want to be late because the news is already known everywhere. For in-depth journalists, a press release is more of a teaser than a news item. One of the journalists photo editor said about deepening journalism: I don't like too much information given in a press release, but I prefer tools that trigger me. I know everything that is in a press release: that is known to everyone. Those handles help me make the in-depth step. But even if you want to reach the journalist who takes over press releases directly, it is important to take this into account. It is important to them that all information is included in the story. So take into account the type of journalist and respond to that with the content of your press release. Tip 5. Choose a simple layout Do you think your press release looks boring? On a roll! The journalists I spoke to were unanimous.
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